CONGSTAR × MARCANT / CASE STUDY
Verwähl dich nicht.
Listening brings us together.
An idea to sponsor Marcant's tour of eastern Germany became a hotline for questions, concerns and perspectives. A format that made the community part of the story.
01 / THE IDEA
From sponsorship to real conversation.
It began with a familiar idea: congstar sponsoring Marcant's tour of eastern Germany. Through our conversations, a bigger idea emerged. Marc as an empathetic listener, congstar as a telecommunications brand and a hotline connecting directly with the community.
People could leave their questions, concerns and fears about political debate and disinformation on a voicemail inbox. Selected calls became personal conversations with Marc.
02 / THE COLLABORATION
One vision. Many contributors.
Together with congstar, segmenta, just adds sugar and Marcant, the concept became an executable format. BlackFly brought together concept development, coordination and the creator partnership perspective.
The challenge was coordinating many stakeholders on a tight schedule alongside the tour. Clear agreements and a shared goal held the production together.
03 / THE ACTIVATION
The community became part of the campaign.
Reels, Stories, a dedicated website and direct calls to participate drew attention to the hotline. The community had the opportunity to contribute their topics and make their voices heard.
Hundreds of calls reached the voicemail inbox. A brand message became a format whose content was actively shaped by the people taking part.
04 / THE RESULT
Space for voices and new perspectives.
The result is a video lasting over 90 minutes, featuring different people, questions and points of view. The conversations also gave Marc new perspectives.
The community's response was very positive. People praised the format, Marc's openness and congstar's willingness to make the collaboration possible.
congstar · Marcant · segmenta · just adds sugar · BlackFly Media
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One brand. One good question.
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